Valley Wed Vendor Spotlight: Frosted Swirl

Meet our vendors and find out why we're not your average wedding expo.

Valley Wed is a unique wedding show offering couples a handpicked selection of exceptional wedding pros in Western Mass.  It's designed especially for couples that want to go their own way, but they don’t want to go it alone.

Meet Valerie Hansen, owner of Frosted Swirl Cupcakes,
in front of her Mobile Cupcake Truck!

When did you start your business and why?

I officially started Frosted Swirl in 2012.  Growing up, I always loved baking and wanted to do something I was passionate about but which still allowed me to be a stay-at-home mom to my twin boys.

Sandra Costello Photography

What is your favorite part of your job?

The best part of my job is being a part of my customer's special day.  Whether it be a wedding, baby shower, birthday party or another occasion, being a sweet part of their event and hearing feedback are what I enjoy the most.

What do you want people to know about your business?

I want my customers to take comfort knowing they will be working directly with me to plan the dessert for their special day.  The size of my business and my ability to give each client the one-on-one attention they deserve sets me apart from other vendors.

What's the best compliment you could hear about your work?

The best compliment I can receive from a bride would be that the display was beautiful and, "Everyone Loved the Cupcakes!"  That's when I can feel I've exceeded my customer's expectations.  I also enjoy hearing from new clients who tried my cupcakes for the first time at an event I catered.   

Do you have any advice for couples specific to your field?

When trying to decide on what flavors of cupcakes to offer, I always suggest that couples do a chocolate-based and vanilla-based cupcake to cover most everyone's needs.  Then choose two flavors they really want.  After all, it is your day!

Show us two things you are really proud of…professionally and personally.

My highest achievement both professionally and personally is running a successful business and also being home with my twin boys, Nathan and Noah.  Not only do I get to do what I love every day, but I also get to spend time with my family.